The person I was living with at the time, loved everything that I made. I was in a place with my job where I just wasn’t feeling totally fulfilled and I was coming home every day and I was whipping up these meals. When I started a food blog, I had no idea what I was doing. How did you go from that to actually starting a blog?Įliza Schuett: Yes, this is a fantastic question because I don’t even think I knew what I didn’t know. You said that you really didn’t have any experience with photography or recipe development or writing or anything. So would you mind Eliza, just talking through when you started your blog. Well, you’re here to talk about data and I love your story with how you got into data and focusing on it and how it’s translated into being a blogger. Boats are amazing, aren’t they? Something about being out on the open water, wind in your hair, just going fast. So I take full advantage and hop on boats whenever I can. When it’s cold, everywhere else, everybody likes to be down here where it’s warm. There’s great sailing here, especially in the winter. Do you still do it at all?Įliza Schuett: I do. Megan Porta: That is the coolest thing ever. So I spent my college years driving up and down the east coast, sailing all these cool different venues against some of the best sailors in the country. My fun fact is I was actually a college athlete, but not for the sport that you would probably guess. Megan Porta: Aw it’s so great to have you here, but before we dive into our talk about data, give us your fun fact.Įliza Schuett: All right. Thank you so much for joining me today.Įliza Schuett: Hi, Megan. With limited time, she uses data to focus on what’s important to grow her blog and business. She loves seeing how little tweaks can make a big difference and geeks out over Google analytics, search console, and any data she can get her hands on. Eliza is a plant-based food blogger, photographer, and full-time product manager working in the travel technology space. She’s going to share with us all she knows about data-driven food blogging. Today, Eliza and I are going to have a super fun chat. I am your host, Megan Porta, and you are listening to episode number 309. Welcome to Eat Blog Talk, the podcast for food bloggers looking for the value and confidence that will move the needle forward in their businesses. It adds value and I so very much appreciate your efforts with this. Leave Eat Blog Talk a five star rating if you love this podcast and leave a great review. Scroll down to the bottom where you see the ratings and review section. Before we dig into this episode, I have a really quick favor to ask you. This will keep you focused to reach your goal.Įliza Schuett: Hey, this is Eliza from The Hangry Chickpea, and you’re listening to the Eat Blog Talk podcast. Take time each week or month to really review Google analytics and search console to glean information about your audience, who they are and what they want, where they’re visiting you from.If you do what you do with passion and you talk about it with passion, people will respond to that.Find that balance between, where is my energy today and apply it.If they are not helping drive traffic, they go into the 80% bucket and get shelved for the time being. Some sources of traffic were working and are now needing more time to invest.Keeping a very close eye on what’s actually driving traffic to your blog – revisit your goal and work activities weekly or monthly.The strongest ones fall into the 20% and the duties that don’t drive traffic, fall into the 80% category. Write out a list of all the work activities you do as a blogger, star the items that really drive clicks and traffic.Data will show you a really high level story, or sometimes you’ll see weaknesses in other areas from it.When making decisions, the one thing that that can always be depended on is data.She loves seeing how little tweaks can make a BIG difference, and geeks out over Google Analytics, Search Console and any data she can get her hands on. Bio Eliza is a plant-based food blogger, photographer, and full-time Product Manager working in the travel technology space.
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